I am now in Club Med Yabuli. We chose this place for the ski, and this is the first time I go to any Club Med.
Before the trip, I did not expected it to be any different from any resort. But it turned out it's a very interesting. In the first few days, we saw that seems quite a large number of customers are repeated visitors, especially many Singaporeans. Some staff saw us and right away guessed that we are first time visiting Club Med.
Today, after talking to the entertainment chief, I found out some interesting concepts about how they run their business.
On the advertisement, all Club Meds are all expenses included - all food, drinks, entertainment, ski lessons, etc... What I did not know about Club Med that's different from other hotel resort is that the individual property's management change by the season. For example in Yabuli, the current General Manager is an American named Ryan. Ryan has a core team of maybe 10 people who would move around different Club Med properties with him. Before coming to Yabuli, he and his team was in Maldives. The Yabuli resort is really just for skiing with the season ends in March. After March, the Ryan team may move to management another Club Med resort. When the next ski season comes, the Yabuli resort may or may not be managed by the Ryan team.
The core team would share the profit for the season from the resort they managed during that season. There are should be enough incentive for the team to create fun and memorable experiences for the guests, such that some of the guests would follow the team when they moved to manage another Club Med.
That's right, they created the system to allow or encourage customers to follow the team. In other words, the Village Chief (Club Med's label for the General Manager) and his team is a traveling party hosts.
I wonder how many customers really follow the team, but surely some do as far as we have observed.
In fact, I was told that on the Club Med web site, you can choose resort by location, activities, or the village chief!