20-Aug-2008. Today we watched two volleyball matches.
I was kind of tired for the day, and knew we would be sitting at the far back, so I decided not to bring my camera gears. Big mistake! Luckily my kids brought theirs.
The venue is an old stadium in the middle of the city. As we got off the taxi, we had to push through a thick wall of ticket scalpers.
The stadium was jam packed, because the first match was China vs Brazil. This was the first of the 2 or 3 full houses I saw in this trip. After the Chinese team was defeated, the stadium was half emptied.
This phenomenon may help explain one of the most commonly raised complaints by TV audience about empty seats. Try to put the following together and see if it makes any sense.
- The face values of the Olympic tickets were generally very cheap. The tickets to 1/4 finals and qualifying round were sold for RMB40 to 60 each, or US$5 to $8. The final, gold medal producing events are a bit more expensive at RMB200 - 400 each, or US$25 to $50.
- Organized ticket scalpers can easily afford to purchase most the tickets at the initial offer price, hoping the Chinese team will be in many of these 1/4 or 1/2 finals.
- The mainland audience is mainly interested in events where the Chinese team is present, or the finals of popular sports. These are event where the ticket scalpers can sell the tickets at good multiples of the face value. Profit from these events would cover the cost of holding unsold tickets to events where the Chinese team was not present.
- Given the wealth gap in the mainland is quite big, it's also very possible that people would purchase multiple tickets, even with conflicting time. So they will choose which event to go depending on which teams are competing.
I don't know if the above are true, but for sure the secondary market for tickets were very active, judging from the amount of people offering to sell or buy tickets.
BTW my friend who works in Beijing told me that all his friends applied for the lottery for the RMB4000 closing ceremony tickets, because they could easily re-sell the ticket for RMB8000 to 26k depending on timing!